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Understanding the types of SEO can really help you on your journey to optimizing your website to it's best.
You really do need to utilize all the types, but breaking them down can help you understand them better and take them one step at a time.
On-page SEO
On-page SEO refers to anything you're doing on your webpage, to improve your rankings.
Use your keywords. An easy way to do this is to search for your industry and see what google comes up with. If you're a coach, check out my freebie for keywords for coaches.
Always create Quality content.
Update your old content
Link back to your own website. Use blog posts to reference other blog posts, your services, or offers.
Meta Tags
Image SEO
Off-page SEO
Off-page SEO is anything you do externally to improve your rankings.
Getting backlinks is one of the best ways you improve rankings. There are a few great ways you can get them. Here are some of the easiest.
Podcasts-reach out to podcasts and see if they're looking for guests with your expertise. They'll post their show and link your site in their show notes.
Guest Blogging-This is similar to podcasting. Take the same steps, and get those links back to your website!
Technical SEO
Site load time - So important, and this is why making your images SEO friendly is important, otherwise they'll take up space and slow down your site. People leave slow sites.
Make sure your site is mobile friendly.
Check on your content - if you have duplicate blog posts, or posts with the same information, combine the two and delete one of them.
There are other types of SEO, but when you get right down to it, these are the types that need to be focused on to make sure that your site is SEO friendly and ranking high.
Need help? Let's talk about how to get your site completely optimized